Decentralized SocialFi platform Zora has launched its recent attention market platform on Solana, allowing traders to invest on which keywords, hashtags, trends and topics will go viral online.
“Act on what's trending. Take a stand on any topic, idea, meme or moment before it becomes popular,” says Zora's newly launched platform.
One of Zora's founders, Jacob Horne, said on Tuesday that it costs 1 Solana (SOL), currently $85, to deploy a “trend” aimed toward discouraging spam. There are not any creator rewards for trends.
Zora also allows for the creation of “pairs” as a part of a trend that provides creator rewards.
In a promotional video, Zora pointed to the $redlight and $coldplunge pairs as a part of the $longevity trend for instance.
BREAKING: Zora launches attention markets on Solana
You can now launch markets and take a stand on any trending topic, idea, meme or moment pic.twitter.com/55c8tM5QnB
– Solana (@solana) February 17, 2026
Traders are already testing the app, with “attentionmarkets”, “longevity”, “cats”, “dogs”, “bitcoin” and “aigirlfriend” being amongst essentially the most traded tickers to this point.
Dashboard of key attention market trends. Source: Zora
The Attention Market platform allows users to trade trends and pairs like regular tokens, with a dashboard to trace their profits and losses in real time.
The ZORA token reacted positively to the announcement, rising 6.2% to $0.022 within the last 24 hours, while the broader crypto market fell 1.2% over the identical period.
The launch of Zora's attention markets coincides with the rapid rise of prediction markets, whose monthly trading volume now recurrently exceeds $10 billion and is increasingly being marketed to the mainstream.
Meanwhile, Zora posted a job ad for an “Attention Economist” on Monday, in search of someone who lives on the web and sees “what's next before it has a reputation” by following cultural movements on platforms like TikTok, Instagram Reels, YouTube Shorts and X.
Grassroots community criticizes Zora's Solana integration
The Solana integration disenchanted some members of the Base community, as Zora moved much of its operations from its native platform to Base last yr and launched its first token on the network in April.
Zora also helped launch Creator Coins linked to Base profiles in July, which even helped Base overtake Solana in each day token creation activity later that month.
Jacek Trociński, the developer of the bottom memecoin Degen, said it was “really disappointing” to see Zora “resolve” to launch an attention market platform on Solana.
“After nearly a yr of receiving support from the complete @base team, they capitulated the second the trade modified. Low conviction, questionable morals, bad users and repeats.”
“We've needed to put up together with your…stuff for nine months, squeezed every penny out of Base with a broken model, and now we're doing a final spin on a pump clone on Solana,” Veil Cash developer Apex777.eth said.
However, Base creator Jesse Pollak noted that the Zora creator tools on Base remain “fully functional” and that he’s pleased that Zora “continues to experiment to grow the on-chain pie.”
Zora listed the Zora (ZORA) token on Solana in January, and Zora’s X profile location is now shown as “Solana.” Also, nothing has been posted about Base for several months.
However, it has not made any public statement indicating that it’ll be leaving Base. Cointelegraph reached out to Zora for comment but didn’t receive a direct response.
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