Steak 'n Shake, a quick food restaurant company within the US that accepts Bitcoin (BTC), announced on Saturday that it’s expanding to El Salvador.
“It was an honor to be in Bitcoin Country,” the corporate said in an X post following Steak 'n Shake's participation within the country's Bitcoin Histórico event on Wednesday and Thursday.
Steak 'n Shake began accepting BTC as payment at its stores in May, and the corporate's chief operations officer, Dan Edwards, told Cointelegraph that the goal is to just accept BTC at the entire company's locations worldwide.
Source: Steak 'n Shake
The company attributed an almost 11% increase in same-store sales within the second quarter to its decision to just accept BTC in its restaurants.
The company has turn out to be an icon within the Bitcoin community, highlighting the growing variety of merchants accepting BTC for goods and services. The acceptance of BTC as a way of payment for small, on a regular basis purchases can be a precursor to mass adoption.
Steak 'n Shake backtracks on accepting Ether as a payment method and celebrates third-quarter sales
Steak 'n Shake surveyed its followers on social media platform X in October, asking whether it should accept Ether (ETH) as payment at its locations.
53% of the 48,815 followers surveyed voted in favor of the proposal, resulting in significant backlash within the Bitcoin community.
“ETH is centralized garbage. Bitcoin is freedom. If you do that, you’ll lose your entire Bitcoin business, including mine,” responded Bitcoin maximalist Ron Sovereignty Swanson.
Although Steak 'n Shake initially promised to “keep on with the outcomes” of the social media survey, it backtracked on the suggestion of accepting ETH.
“Survey suspended. Our loyalty is to Bitcoiners. They have spoken. Who even allowed this to occur? I'm back at my desk,” the corporate said on October 11 – the identical day the survey was launched.
In November, the corporate celebrated strong third-quarter sales, announcing a 15% increase in same-store sales from the previous quarter.
Steak 'n Shake managed to guide all other competitors within the fast food category in same-store sales increases within the third quarter, including McDonald's, Burger King, Taco Bell and occasional house Starbucks.
