Memecoins should not dead since the market is down and the narrative has faded, based on Keith A. Grossman, president of payments infrastructure company MoonPay, who said memecoins will come back, but in a distinct form.
The real innovation of memecoins is that spotlight could be tokenized easily and at low price using blockchain technology, democratizing access to the eye economy, Grossman said. He continued:
“Before crypto, attention could only be monetized by platforms, brands and a small group of influencers. Everyone else generated value and gave it away at no cost. Likes, trends, inside jokes and communities created enormous economic value.” The memecoin sector has declined significantly in 2025. Source: CoinMarketCap
However, this value didn’t flow back to participants and remained largely trapped by large, centralized platforms, he added.
Grossman compared the grim memecoin outlook amongst analysts to predictions of social media's decline after the failure of the primary generation of social platforms within the early 2000s, before the rise of a later group of firms that turned the area of interest sector right into a cultural phenomenon.
According to crypto market data platform CoinGecko, memecoins were one in all the best-performing crypto asset sectors in 2024 and were the highest narrative amongst crypto investors this yr.
However, harsh criticism that memecoins and other social tokens had no value and several other high-profile token implosions eventually caused the market to collapse and investors to deviate from the narrative.
The President's Antics and the Demise of the Memecoin Sector
The memecoin market collapsed in the primary quarter of 2025 after several high-profile token dips and significant declines dubbed “rug pulls.”
US President Donald Trump launched a memecoin ahead of the inauguration in January 2025, which reached a high of $75, based on CoinMarketCap, before plunging over 90% to around $5.42 on the time of writing.
The official Trump Memecoin of Donald Trump, President of the United States, has fallen over 90% since its launch. Source: CoinMarketCap
Javier Milei, the president of Argentina, backed a social token called Libra in February, which also crashed, leaving 86% of LIBRA holders with realized losses of $1,000 or more.
The token had reached a market cap of $107 million before its collapse and was hailed as a trailblazer by the crypto community.
Although Milei attempted to distance itself from the token launch, a government investigation into Milei's involvement was launched, culminating in lawsuits from private investors and calls for impeachment from Argentine lawmakers.
