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McDonald's has officially brought the McRib back to US stores, and that has unexpectedly reignited discussion in crypto circles about Bitcoin's next potential move.
The sandwich, which returned on November 11, has been curiously linked by some traders to previous Bitcoin rallies.
Bitcoin was trading at around $104,400 after hitting $106,000 earlier within the day and remains to be struggling to interrupt the $110,000 mark.
McRib returns and Bitcoin buzz
The excitement began after the favored Bitcoin Archive account went up
The post listed past returns and price movements side by side, fueling debate on social media. “McDonald's McRib signals a MAJOR Bitcoin rally. Each comeback has resulted in explosive BTC price movements,” the report wrote.
McDonald's McRib Signals BIG Bitcoin Rally 🍔 🟧
Each comeback has resulted in explosive BTC price movements:
• 2017: November → BTC +1,000%
• 2020: Dec → BTC +200%
• 2021: November → BTC to $69,000 ATH
• 2024: December → BTC recent ATH $126,000
The McRib returns today.
Bitcoin to the moon? 😅 pic.twitter.com/xU8hD89Axk
– Bitcoin Archive (@BitcoinArchive) November 11, 2025
The historical pattern is as follows: McRib reappeared on November 2, 2017, when BTC was trading at $6,745. In December of this 12 months, it reached $19,666.
In 2020, when the McRib returned on December 2nd, BTC was at $18,773 and later climbed to $64,895 by April 2022, up 245%.
In 2021, the sandwich returned with Bitcoin at $61,000; Nine days later, the worth was over $69,000, a 13% increase and a brand new record.
The legendary McRib returns on November eleventh. at most McDonald's within the US.
It's our most-mentioned limited-time product online, outperforming other evergreen items, especially on X.
Funnily enough, and completely unrelated to McDonald's involvement, the McRib recently found recent ones… pic.twitter.com/R5LiuKTZiD
– Guillaume Huin (@HuinGuillaume) November 10, 2025
Analysts assess the “McRib effect”
Zack Voell, a crypto analyst known for linking cultural moments to market shifts, resurfaced the trend in a tweet last 12 months. He wrote:
“Here's a glance back at how Bitcoin reacted to the news that McDonald's McRib is back on the menu. They just announced it again last week. And you're bearish?”
Voell even published a chart comparing the value of the digital currency with McRib announcement dates, which attracted lots of attention from traders.
BTCUSD is trading at $104,747 on the 24-hour chart: TradingView
Other analysts have mixed views. Some market observers say the pattern reflects how social sentiment and investor psychology often influence crypto moves greater than logic or data.
They indicate that folks are inclined to find patterns that fit their beliefs, even when the evidence is tenuous. Others describe the McRib-Bitcoin connection as a meme that got an excessive amount of credit, stating that in some years BTC moved in the wrong way despite the return of the sandwich.
About correlation and causality
According to those skeptical voices, the timing of the McRib may simply coincide with the markets' typical year-end optimism. They say coincidence shouldn’t be confused with a reliable pattern.
Analysts have also identified that traders often select the examples that support history, ignoring the years by which the cryptocurrency performed in a different way.
Still, the conversation shows how much crypto culture loves turning memes into signals. Some traders view the return of the McRib as a symbolic sign of excellent times, a lighthearted reminder that markets are driven not only by numbers but additionally by sentiment and imagination.
Featured image from McDonald's/Image edited with Gemini, chart from TradingView
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