Paris Saint-Germain (PSG), a finalist within the upcoming UEFA Champions League final, has confirmed that it’s going to hold Bitcoin (BTC) as a part of its financial reserves. The club has not disclosed the dimensions of its Bitcoin task. The disclosure was made by Pär Helgosson, head of PSG Labs, in the course of the Bitcoin 2025 conference in Las Vegas. The timing of the announcement comes just just a few days before the UEFA Champions League final from PSG against Inter Milan in Munich.
PSG binds Bitcoin Treasury Strategy for Young Global Fanbasepsg fan token jumps 5% after the announcement
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Helgosson said the club converted a part of its Fiat reserves in Bitcoin in 2024 and continues to carry the digital asset. “We took our Fiat reserves and assigned Bitcoin. We still have it in our books,” he said on stage.
PSG connects the Bitcoin Treasury technique to the young Global fan base
PSG said that over 80% of the 550 million global supporters under 34 are. Helgosson found that this demographic insight was influenced by the club to take over BTC, which is usually preferred by younger, digitally native audience.
PSG is greater than a football club. We are a way of life brand. We are about what’s coming next, identical to Bitcoin.
Said Helgosson.
PSG Labs was founded in 2024 and is the committed unity of the club for Web3 and Blockchain development. It was the primary sports organization to appoint a head of web3 and meta -verse initiatives.
At the conference, Helgosson said that PSG Labs worked with Bitcoin ventures within the early stages to support product launches, fundraising and global market access. “We will show you how to to start out, apply, increase and access global markets via our fan base,” he said.
PSG's Bitcoin is laid, since more firms take Bitcoin publicly for the diversification of the Ministry of Finance. Companies like Trump Media and Twenty One Capital have recently announced Bitcoin reserves. The BTC strategy of the strategy-multi-milly dollar BTC has also influenced a broader institutional interest.
A recent forecast from Bernstein suggests that Bitcoin allocations from firms could increase to 330 billion US dollars over the subsequent five years. The trend reflects the increasing institutional acceptance of Bitcoin as a treasury asset class.
While many sports brands previously examined crypto about fan token and NFTS – often with platforms similar to Socios and Chiliz – PSG is the primary to verify the direct Bitcoin stocks in its balance sheet.
PSG fan token jumps by 5% after the announcement
After the announcement, the PSG fan (PSG) recorded a brief price increase of approx. 5%and reached USD 2.72. The market capitalization rose to around 24.15 million US dollars.
PSG/USD Daily Price Chart. Source: Coinmarketcap
However, the value increase couldn’t sustain. At the time of the press, PSG token is traded with USD 2.45, which decreased from 1.6% in comparison with a day.
