According to a brand new report from crypto platform Mercado Bitcoin, crypto activity in Brazil increased sharply in 2025, with total transaction volume increasing 43% year-on-year as the typical investment per user exceeded the $1,000 mark.
The report, titled “Raio-X do Investidor em Ativos Digitais 2025,” claimed that the Brazilian crypto market isn’t any longer driven solely by speculation but is increasingly characterised by structured investments and portfolio planning. The data was based on activity on the platform of Mercado Bitcoin, the most important digital asset exchange in Latin America.
According to the report, the typical amount invested per person was about 5,700 Brazilian reais, which is akin to greater than $1,000. At the identical time, 18% of investors spread their funds across multiple crypto asset, indicating a gradual shift towards diversification reasonably than individual assets.
According to the report, Bitcoin (BTC) remained probably the most traded asset, followed by U.S. dollar-pegged stablecoin USDt (USDT), Ether (ETH), and Solana (SOL). Stablecoins also proved to be a key entry point for brand spanking new and existing investors, accounting for about thrice more transactions than last yr as users sought lower volatility amid uncertain macroeconomic conditions.
Bitcoin stays probably the most traded asset in Brazil. Source: Mercado Bitcoin
Brazil’s Low-Risk Crypto Products See 108% Growth
The report found that lower-risk crypto products gained momentum in 2025. Digital pension offerings, known locally as Renda Fixa Digital (RFD), saw a 108% increase in investment volume, with Mercado Bitcoin distributing roughly $325 million to investors in 2025.
The demographic development has also modified. Investors ages 24 and younger saw a 56% increase year-over-year. However, Mercado Bitcoin noted that demand was increasing across all age groups, including high net price and institutional profiles.
Regionally, the southeast and south of Brazil continued to dominate transaction volumes, led by São Paulo and Rio de Janeiro, while states within the central west and northeast gained visibility as crypto participation geographically spread.
Itaú Asset recommends a 1-3% Bitcoin allocation
As Cointelegraph reported, Itaú Asset Management has advisable investors invest between 1% and three% of their portfolio in Bitcoin, citing rising geopolitical risks, shifting monetary policy and ongoing currency volatility.
In a research note, strategist Renato Eid described Bitcoin as a standalone asset with its own return profile and a possible hedging role as a result of its global and decentralized nature, despite strong price fluctuations in 2025.
